Digipak Analysis

I decided to video my digipak analysis so that my speech and actions can be described and noted properly, according to what I am mentioning. Choosing the video allows me to point to certain elemmts clearer, although I did mention CD or Album instead of Digipak regularly. The digipak I chose to analyse was Chris Brown, Forever edition; he is one of my favourite artists, and I find this digipak particularly interesting as there is a lot of intertextuality and occuring themes throughout the layout.

Ideal Audience Member

For the purpose of this post i=I am going to call my ideal audience member Max.


Max would be a snappy dressing popular kid within in group of friends, he most likely going to be around the age of 19 and would have just started at uni, we think he would be doing something quite cultural, he would be studying English. He will know pretty much everything that a normal teenager would, but would know more. He would be the type of person people would go to for the latest trends. He will dress in all the new trends, and will always be trying to keep up to date. This would make him the first to get things in his group of friends, which would make others be envious of him, and make him someone that people could copy. But at the same time, it would look like he didn't really take much notice of what he wore, which would give him the rugged look.
His knowledge of the music industry would be deep, and he would know all the bands that most other people wouldn't. So in this case he would know Lewis Mokler.

He would be going to small gigs with all small named artists and would make it a regular thing, making sure that he was up to date with everything, and he would play the new artists hes friends didn't know in his car to make him seem a little more educated that he is.

I dont think he and his family would have alot of money, so that is why he got into indie music as he cant afford to go to the big gigs, so he has to make do with the small local gigs.

Music Survey

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Music Video Plan

This is a photo of the planning and presentation we did as a group in our lesson yesterday, this is a spider diagram representing all the ideas we have for our music video. In the key it shows that the boxes in blue are related to performance, green narrative and red for detail or camera shots.

Song Lyrics and Timings

One task was to download the song onto final cut express and add the lyrics to the appropriate timings, once this was done we uploaded it to youtube so others could watch, potentially gaining audience feedback. Also we made this video so that when we are looking back and trying to plan the content of our shots for our music video the lyrics are there, alongside the relevant timings so we know what happens where.

This is the video.

Lewis Mokler - Genre

 Lewis Mokler
Lewis Mokler's music and style falls under the style of Indie/singer songwriter, this is quite a common type of genre, and there is a large audience and fan base for this genre.

Singer Songwriters are a type of musician who write, compose and sing their own music. They base their lyrics generally on something that is significant or relevant to them, allowing specific emotions to be peformed with a 'personal touch'. Typically they perform the entire song using a guitar or piano.

Lewis Mokler is everything to do with this, he is well known on youtube and through England for his skills with writing music and his guitar playing; the link between the guitar and his voice is significant to is image as an element of 'star image'. He uses websites such as youtube, myspace and soundcloud to upload these songs, and has then been noticed by significant people in the music indistry who are likely to create a contract, many famous artists have social and online websites to thank for their path into fame. Lewis is in the middle of a contract with a recdording company in England, and he has been heard on radios throughout England, and his single 'Live for today' was released earlier this year. An artist extremely similar to Lewis Mokler would be Joe Brooks, he is the same age, and from a similar location in England; he started off by doing covers of artists similar to this genre and then uploading videos of his own compositions; he was found on youtube by a record label and is now touring worldwide, and in 2011 performed at the popular 'V Festival', this could be similar to Lewis Mokler in a matter of years.

Other artists who are similar to Lewis and his style are -


James Blunt  -











Ed Sheeran -








Joshua Radin











James Morrison











Goo Goo Dolls







 Plain White T's











The Fray -

 Joe Brooks

Planning music video ideas

Music Video Ideas on Prezi


A short prezi created to present our ideas for a music video, we chose to present this onto a prezi as it makes the content and information look more interesting, and creates a diversity from the rest of the text on the blog.