Digipak Research

Whilst I have been researching different styles of digipak and album covers from artist within the singer songwriter and indie music genre. Using google allowed me to see a range of different covers and I came accross Joshua Radin's album cover, and I thought it would be perfectly suited for our artist; well something similar.

Another artist exremely similar to our artist is Ed Sheeran, we have researched him throughout the whole of our course and have found him as an artist a great influence upon our work. The idea of hidden artist and old fashioned shows that he differs from the ordinary, but the idea of fashion and genre makes him flow within the mainstream of music. These contexts work well together for our artist.


Another element of our digipak which is important to consider is 'who' the artist is signed to, who they represent and what comes with it; deciding the record label has a great influence upon the sucess of the artist, and we have to consider these things whilst planning out music video suitably. For our artist we have decided to use the record labels:

• CUSTARD records -  Custard Records is an American record label, best known for its success with English singer-songwriter and Number 1 recording artist James Blunt. The label is run by former 4 Non Blondes member Linda Perry and has a partnership with Warner Music Group's Atlantic Records division.
• Atlantic Records - is an American record label best known for its many recordings of rhythm and blues, rock and roll, and jazz.[1] Over its first 20 years of operation Atlantic earned a reputation as one of the most important American independent recording labels, specializing in jazz, R&B and soul recordings by African-American artists, a position greatly enhanced by its distribution deal with Stax Records.

These two record labels would be good labels for our artist to be signed with, as these two companies are not the biggest and are not involved in mainstream, they are used in the transition from upcoming artist to mass audience, which is what our artist aims to do. Using these two record labels is exactly what out artist needs, and we will place their logos on our digipaks.