Analysis of Mika 'We are Golden'
The music video of 'We are Golden' is very lively, it involves a variety of bright and bold colours throughout the video to attract attention. The main plot of the video consists of Mika dancing and singing about in his bedroom, expressing himself and performing to the style of music. Using colours and shots to mislead the eye line. Portraying the sense of 'fun' and 'freedom' whilst showing a collection of items and toys which seem to be vintage and old fashioned; representing the 'Golden years' which the song is based on. It attracts the audience through the bright colours and the contrast of current and past times shown in the items and design of the setting.
The genre is based on rock/pop music, producing fast melodic music with the meaning of the lyrics being based around how to live life, and how our age group are the 'Golden age' and we should enjoy life.
Generally when comparing his other music videos they are very similar, they all have bright bold colours, revolving around a period of time in the past and a more vintage look to the videos. They all involve jumpy and energetic scenes.
The video starts by presenting who the artist is, showing a casset tape of his name on the tape implying that the song is sung by him, and also that it is based in the past, as Casset tapes are older technology in comparison to CD's and iPods. The sound plays the very end of the song, implying it has just finished.
The next clear sequence consists of Mika, the artist moving from his final position and jumping off the bed, to go and turn over the tape and play the song. As he turns the tape you can see the name 'We are Golden' which is the name of the song in the music video.
This shot clearly shows the whole shot of the bedroom where the main video is based in, he is wearing white boxer shorts and a comic hat, representing himself in a funny way, almost representing himself to be dancing and expressing himself alone. This outfit and scenery within the room are very bold, contrasting and individual creating the freedom and fun element created within the song.
Throughout the whole video the cutting rate is very quick, generally it shows Mika and then has 2 fast shots of different toys or items before returning to Mika again.
The camera angles used within this video is very suitable to the message given and portrayed. Shots displaying Mika (seeming to hang from the camera lense) and fly around is effective when creating the sense of carelessness. Also shots of high angle on lower shots prove effective when displaying his fast movements keeping the shots flowing. The shots when Mika is in the bath room opening a whole in the wall, contrast to Mika looking through show the eye shot allowing the audience to see what he sees. The editing techni ques involving fast speeding and slow motion on specific shots providing indepth detail and special effects.
Overall the video represents the style of music artist extremely well, it provides the suitable entertainment and creativity associated with the song.
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