Revised Terms
Denotation - What is literally in the picture
Connotation - the different interpretations which might be associated with the picture
Font - Appearanca of size of lettering
Colours - and their connotations
Layout - Appearanca of the page, combination of images and text and their positions
Vocabulary - Choice of words
Puns - Plays on a multiple meaning
Metaphor - A verbal image, making association between the object and something else, in order to deepen perception of the original object
Phonemes - Units of sound, in this context, mispelling (wot instead of what)
Lighting - high/low key; high/low contrast.
Composition - how the content of the shot is planned and placed
Framing - What is included and excluded, to balance the shot.
Cropping - Cutting off sides of the picture to strengthen framing choices.
Sight lines - Where are the eyes looking, why?
Sex appeal - to whom? How? Why?
Dress codes - Meanings conveyed through clothing choices
Design - The overall artwork and use of graphics - album covers are often highly designed
New Terms
Position signs - The position of the camera in relation to subject and viewer - and its significance
Treatment signs - The detail (type, angle, strength of lighting, colour, focus, composition, framing) and how it affects our understanding of the meaning of the image
Content signs - The mise en scene and how it communicates a message
Anchoring - text or explanation of the image
Archetypes - Typical versions of, for example, masculinity or feminitity, or any sorts of peron.
Symbols - A picture that has a significance of meaning beyondthe literal, usually following a pattern that is learned as part of cultural competence - a flag symboling patriotism.
These terms can be applied to studies with Music Videos and Media.
No comments:
Post a Comment