Theory Test's

 Individual
1 - Intextuality?

 Intertextuality occurs when a reference is made from one media type to another; for instance the song and video by Madonna 'Material Girls' and its reference to Marlyn Monroe from Diamonds are a girls best friend; the outfit and context was found in both, using reference from the past to gratify its audience and their understanding of two very iconic females in the media industry. This can occur between films, fashion, photography and art.

2 - Star image?
Star image is the element in the star theory, it applies to the image and representation of the parson as an artist. Representing the dress code can show moral beliefs or connections to a certain theme as a celebrity in the industry. For example when Lady GaGa wore an outfit made of meat, it wasn't because she thought it looked good. It was to represent that wearing fur is equally as bad as wearing raw meat; representing her beliefs for animal cruelty, this particular outfit was part of her individual campaign for PETA. This outfit she wore was so controversial, yet intentionally made to represent her as a strong moral believer.

3 - Iconography?

Iconography occurs when an artist and band tries to create an association between themselves and the media. Discussing imagery as iconography in this way implies a critical "reading" of imagery that often attempts to explore social and cultural values. Iconography is also used within film studies to describe the visual language of cinema, particularly within the field of genre criticism. For example Michael Jackson has many icons, his glove covering his hand, alongside his glasses which became a trend; this then became as an icon associated with Michael.

4 - Marketing?
Marketing is every source of advertising, distribution through viral and physical. There are two main types of marketing, the research and consumer based side; consisting of communication and developing the work towards the audience. The other side being the advertising and marketing side, consisting of the viral and direct campaigns advertising the artist or product.

Group Test.
1- Dgipacks consist if the CD, the front and back of the album cover, an inlay and the graphics on the CD, consisting  of the elements involved to represent the artist as a package.

2- Intertextuality could be used frequently withing the narrative of a music video, the character could be watching a film. Listening to a song on their ipod etc.