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Wednesday 19 October 2011

Audience Research Analysis





Its clear to see that by question one there is more males than females, althought the total sample size is relativley small, consisting of only 9 people, there is more males, 5, than females, 4, this could imply that the results will be more gender biased.



The sample for age is very small, consisting of only people aged between 16-20, as a group we planned to do a physical interview also but the results were not valid and reliable so we will use these only. When comparing question 1 and 2 it is evident that there has been a problem with the collection of results, as question one has 9 answers, and the rest throughout the survey only have 8. This shows that the results could be unreliable. The fact that the sample of participants were aged between 16 and 20 is very biased against the mass audience, although it is useful towards our research as our music genre is 'Singer songwriter' the target audience for this genre is roughly between 16 to mid 30's, so our results will be useful to us.

The majority of the results in this question is a very strong answer to yes, the majority showing yes to having an income, this implites that the participants spend their money on specific things.
From the comments shown below it is ovbious that the participants do not buy their music,only a small majority of the participants use itunes to buy the music, this shows that the principles that come with buying music have altered over time as it is easier to download them for free. This implies that when we create our artist and song we need to advertise something more, to make them want to spend their money on music legally.

Looking at these results it is clear that accoustic is a very popular type of music genre, proving that all participants except from 2 liked listening to it, this is a good use of results as our music is similar to this; allowing the results to be used when creating our product. The least common type of music listened to is metal, with only 1 person voting for it.

Ed sheeran is a very popular artist, looking though the results it shows that 7 people voted that they listen to him, he is a very similar product to Lewis Mokler, their music is very simila and they ae similar products. When comparing, it is clear that Ed sheeran often influences Lewis Mokler's music.

Youtube and facebook are very popular websites, showing that almost everyone who answered had these websites, in relation to music youtube and soundcloud are forms of websites to listen to music, these are also popular. This indicates to us that we should adertise our product and artist on yourube and soundcloud; to create a direct link between audience and artist.

4 out of 8 people said that they have an interest in music, this shows that 50% of participants are likely to give useful advice and help us as artists to improve and stay with what the audience wants.



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