Digipack Conventions

When creating and producing a Digipack it is important to notice all elements involved within the production, the 2 main parts of the digipack are the front cover and the back cover. These are the first things that the audience member sees. Below are 3 front covers of albums, all male artists in the genre of singer songwriter and one back cover of a singer songwriter female artist.

The 3 covers have one main thing in common, the artist is clearly taking over the majority of the frame, making the artist itself clear and prominent being the first thing that is looked at. The font of the artists name and album name is placed together, the name of the artist above album name as the most important element of the album is 'who' is the artist. The font is clear, using creative stypes and colours to make the text look more interesting. Each artist has a different theme occuring in the cover, some effective use of editing is used to lower all colours except from red, repeat the layer of image of the artist in different locations and colours, and to blut out the background of the image, making the artist itself more prominent.

The back cover is equally as important as the front cover, this is used mainly for song titles nd any bonus features, this use of space is used to  draw attention to established songs and advertise any special features to persuade the audience to buy the album. For Adele's back cover, everything is in black and white except from the green to show the numbers and special features. The image of her face, showing a clear eye line towards the camera creates a link between the audience and the artist. At the bottom of the back cover is the barcode, allowing the audience to buy the album. The use of small print at the bottom of the back cover is to advertise any copyright laws and represent the music and record label, here there is legal details and any websites linking to more information of the artist. Finally it is important to notice the spine of the album, this is very simple, it uses the same font and colour scheme as the rest of the album and has a code at the bottom, for recognition of the product.

Ideas from this research which can be applied to our digipak planning are:

• colour schemes
• bar codes
• effective use of editing
• small print and legal jargon
• labels and logos of the record and music companies
• remember the spine!
• font and placement of the name of artist and album name.