Terminology to learn and Apply

Audience Engagement - Describes how an audience interacts with a media text; different people react in different ways to the same text.

Audience Expectations - The audience advance ideas an audience may have about a text; this particularly applies to genre pieces. Dont forget that producers often play with or deliberatly shatter audience expectations.

Audience foreknowledge -  definate information (rather than vague expectations) which an audience bring to a media product.


Audience identification- this is the way in which audience members feel themselves conected to a particular media text, in that they feel it direectly expresses their attitude or lifestyle.

Audience placement - the range of strategies media producers use to directly target a particular audience and make them feel that the media text is specifically for them.

Audience research - measuring an audience is very important to all media institutions. Research is done in all stages of production of media text, and, once produces, audience will be monitored.